A little bit of everything

Every day we're exposed to a massive quantity of advertisements, a huge machine to keep people buying without thinking about. In general ads are focused on convincing us that the only way (or the fastest way) to be a successful and happiest person is buying. But are our purchases and a better life really linked? For many people the response is no but are they conscious about this? Do People know that accumulating things is not the answer for a better life? Francine Jay thinks that people need help to figure out this truth and get rid of every day's confusion. What to do? How to start? In the introduction of " The joy of less ", Jay starts with the concept of minimalism, the heart of the author's book. The objective is to get rid of prejudices and show that minimalism is not a cool artistic/rich trend but a way to live with less. Live with less may look like live as poor people but it's not the point. Live with less is to live with more space, physical...

Every day is the same routine: wake up, take a shower, get dressed, have breakfast and go to the work. If we think a little, we are going to figure out that these operations are in automatic mode inside us. We don't ask ourselves if this routine makes us happy, if our work is helpful, if it agregates value for the human being or whether it is just bureaucracy. We don't think how our activities affect ourselves or the others. Does this make us satisfied? The animation 'THE EMPLOYMENT' won 103 prizes around the world and makes us reflect on this kind of things. Text Revision : Fatima from Idées  www.idees.com.br

It is common for tourists in Brazil to go to places like Rio de Janeiro, Bahia (Northeast beaches) or the Amazon. Tourists and foreigners usually think Brazil is just a land of rainforests and paradisiac beaches but they don ´t suspect that there is a strong urban life in Brazil as in Europe or the USA. #169205655 / gettyimages.com The 2014 World Cup showed foreigners that Brazil is big and diverse. I ´d like to talk about one of this exciting urban places: São Paulo city. São Paulo is the home of many nationalities, mainly Italians, that in the XIX century came to work on coffee farms in the countryside. But not just Italians adopted São Paulo as a home, the Japanese, the Germans, the Dutch and other people from all around the world became São Paulo ´s citizens. This miscegenation changed the city way. Today São Paulo is Brazil ´s capital of gastronomy, economy, culture and diversity (pay attention: Brazil ´s official capital is Brasília, not São Paulo or Buenos Aires,...